Lucido Global Launches New Tech Solution, Lucrativ
Lucido Global Launches New Tech Solution, Lucrativ On March 27th, Lucido Global was featured on an article published on Real Trends: Maryland-based real estate firm Lucido Global announced a strategic partnership with Chime Technologies to launch Lucrativ, a comprehensive software and services solution for real estate professionals. Lucrativ is designed to maximize the effectiveness of both agents and management to foster sustained, scalable growth. The solution comes fully equipped with all the features and configurations to drive engagement, foster accountability, and accelerate performance from day one. “Chime has a long-standing relationship helping Lucido Global achieve exceptional levels of productivity. We look forward to collaborating more closely to make Lucrativ a premier platform that agents and teams use to both provide excellent client service and achieve industry leading productivity,” said Joe Chen, Chime’s Chairman and CEO. Beyond software, Lucrativ includes onboarding, targeting training, and ancillary services to drive agents to key milestones in their adoption, engagement, and performance journeys. According to Harvard Business Review, effective onboarding correlates with 62% higher new-hire productivity and 50% greater new-hire retention. Lucrativ aims to solve both the software and the implementation gaps that continue to hinder the real estate brokerage industry. Robert Lucido Jr., Chief Strategy Officer of Lucido Global, said, “Lucrativ will leverage the combined strengths of the industry’s most innovative development team and the domain expertise of one of the world’s most successful real estate teams to redefine agent development and accelerate agent productivity. Over the last two years, these software and systems have helped to transform Lucido Global into the most technologically advanced expansion network and Keller Williams Lucido Agency into the most productive Keller Williams market center per capita.” Check out the full article here!
How KW agent Dan Grieb finds inspiration by being 1% better every day
On October 6, in Kona, Hawaii, Chris Nikic became the first athlete with down syndrome to successfully complete the Ironman World Championship. He did that with the help of real estate professional Dan Grieb who used the affirmation of being 1% better in everything you do, every day, to inspire and motivate the athlete. In order to qualify for the Championship, Chris completed a full Ironman race in 2020– another first. For that feat, Tim Tebow presented him with the Jimmy V Award for Perseverance at the 2021 ESPYs with his friends, family, and “Uncle Dan” — Dan Grieb of The Dan Grieb Home to Sell Team of Keller Williams at the Parks — cheering on in the front row. Chris Nikic and Dan Grieb When Nikic crossed the finish line in Kona, he jumped into the arms of Dan Grieb, who was at his side for every inch of the 2.4 mile swim through the Pacific open-water, the 112 mile ride up some of the most challenging terrain and into strong winds, and finally on the 26.2 mile run. But, Dan was also there every step of the way for the countless hours of training that are emblematic of endurance sports. I have not had the honor of meeting Chris; however, we are blessed to know Dan, who now has completed 21 Ironman races. Lucido Global had the privilege of hearing Dan speak at last year’s Momentum, which was co-sponsored by HW+. Bob Lucido and Dan Grieb Dan spoke openly, humbly, and movingly about his difficult upbringing and the circumstances that still plague his siblings today. In spite of his challenging upbringing, Dan is one of the most genuine, selfless human beings in our industry. Whether in real estate or serving those with special needs, Dan has a sincere commitment to contribution — no small feat in a society in which high-achievers are most often motivated by personal significance. Whenever an individual transcends terrible circumstances to emerge a better person, I think of an excerpt from Jordan Peterson’s 12 Rules for Life: “Many, perhaps even most, of the adults who abuse children were abused themselves as children. However, the majority of people who were abused as children do not abuse their own children. This is a well-established fact, which can be demonstrated, simply, arithmetically, in this way: if one parent abused three children, and each of those children had three children, and so on, then there would be three abusers the first generation, nine the second, twenty-seven the third, eighty-one the fourth—and so on exponentially. After twenty generations, more than ten billion would have suffered childhood abuse: more people than currently inhabit the planet. But instead, abuse disappears across generations. People constrain its spread. That’s a testament to the genuine dominance of good over evil in the human heart.” JORDAN PETERSON’S 12 RULES FOR LIFE We all have something to learn from both Chris and Dan, who have both transcended challenges outside of their control. Congratulations on your Ironman feats and your significant contributions towards inclusion. Check out the article on realtrends.com!
Leadership Lessons from a Retired Navy Seal
The American public has been conditioned to conceptualize military leadership as the forceful drill sergeant screaming in the faces of new recruits. While that behavior may have a time and a place in military training, retired U.S. Navy SEAL Jocko Willink’s lessons during an event we held challenged that type of leadership, both in message and in style. And, they were extremely relevant to real estate. Jocko recently headlined our event, Lucido Global’s Momentum, with proceeds donated to Building Homes for Heroes. Here are some key takeaways for real estate professionals. The count is zero Jocko shared a story about an instructor during a SEAL training evolution. Invariably, when the team made a mistake — regardless of how many previous successful runs — the instructor cued up the microphone: “The count is zero,” signaling the team to start over from the beginning. If you want to truly lead, reset your count to zero every day. Regardless of your title, fame, or even accolades, you must earn your status as a leader every day. As Babe Ruth famously said, “Yesterday’s home runs don’t win today’s games.” Be a humble leader Doing so will require humility. In fact, Jocko said that humility grounded in confidence is the most important trait of an effective leader. Insecure leaders fear being outshined by others. They issue commands by brandishing their title and exerting their organizational authority. They will put themselves ahead of the mission in order to retain their standing. They crave credit and, therefore, foster a culture that stifles initiative. (Often, to further elevate themselves, they ironically complain about how they “have to do everything.”) These individuals may make people do things, but they are certainly not leading them. Conversely, a confident, humble leader will not accept a situation in which leadership is restricted to one individual. They encourage and expects their subordinates to lead, up and down the chain of command. They stand prepared to accept the blame for the team’s shortcomings and ready to give the team the laurels when successful. “Competent leaders require no title to gain the respect of their followers. Leaders who make too much of their title generally have little else to emphasize.” Those words were written in Napoleon Hill’s Think and Grow Rich in 1937 and remain relevant to this day. Check your ego Ego is a powerful motivator. Indeed, it’s the fuel that drives many of the world’s highest achievers. It strengthens the drive to be outstanding, compete and win. However, while unbridled ego may make you an achiever, it will also leave you with no one willing to be led. If you stand ready to work eight hours every day, you will invest 2,920 hours per year towards the pursuit of your mission. Instead, if you and a partner work merely a standard work week, taking your holidays and vacations, together you will have invested 4,000 hours towards your objective. This simple arithmetic does not account for the improved productivity of those 4,000 hours that arises from collaboration and the ability to specialize. Bottom line: you alone will neither accomplish as much nor do so as quickly as you could with a team prepared to lead together. It’s not about you; it’s about the mission. And the mission must be pursued with confident humility every day. Your count is zero. If not you, then who? Jocko shared a story of the final days of Task Unit Bruiser’s deployment to Ramadi. After six long months of heavy fighting, they were finally headed home. Their gear was loaded onto the C-130 and, with fewer than 24 hours to go before reuniting with their families, they received intel on the location of a longstanding target who had killed countless Iraqi civilians and American forces. Another respected SEAL approached Jocko and expressed that some of the platoon didn’t feel they should attempt the mission. Their concerns were valid: they had taken 12 casualties, recently lost another brother, were ready to see their families and this mission would be dangerous. Jocko contemplated the concerns with his team and ultimately asked them: “If we don’t do it, who will?” What would our world look like if everyone took the perspective of “If I don’t do it, who will?” What would your team look like if, instead, you answered that question with “We will.” This is the core of extreme leadership and what it means to own everything in your world. It does not mean that you, personally, must do everything (that is actually the antithesis of optimal leadership), but it does mean that you and your team figure out a way to delegate personnel and resources to accomplish the mission. What task have you been putting off? What skill have you refused to learn or delegate appropriately? What habit do you continue to perpetuate even though you know you shouldn’t? Do not run from challenges, as the human brain perceives what we run away from as dangerous, whether it’s a dog or a dragon. Instead, start by burning off the deadwood. Start by stopping the actions you know you should stop, such as skipping your prospecting or rationalizing not doing your weekly client calls. Or, maybe, it’s your desire to not only control, but to personally do everything in your business, which slows the rate of advancement of the entire team. Prioritize, execute, then raise your sights. Jocko asked of his team, “If we don’t do this mission, who will?” That question was met with no verbal response;. the platoon geared up, went out, and successfully captured the target. If you want to be in charge of everything, strive to be in charge of nothing. Natural leaders are naturally compelled to take ownership. Their type-A personalities prevent them from relaxing aboard a rudderless ship. Invariably, these individuals have found themselves in situations in which others have dropped the ball, seeming to validate the old adage, “If you want something done right, you have to do it yourself.” Yet, how effective would Task Unit Bruiser have been in Ramadi if Jocko had done everything himself, from reconnaissance and mission planning, to gear prep, IED clearing, communications, overwatch, and clear and control? Leadership does not mean doing everything yourself. It means doing the tasks in your defined purview and taking on additional responsibilities as long as it does not impair your critical responsibilities to the team. This invariably requires delegating responsibilities to the appropriate team members and empowering those members with the authority and accountability to lead. As a leader, you are responsible for the team and every aspect of the mission. You cannot perform that duty if all of your focus is consumed by one aspect of the mission. So if you are a “control freak,” you need to recognize that your desire to control everything is precisely the source of your anxiety and underperformance. Leadership can’t be boiled down to one litmus test. It requires real-time, critical thinking and a keen sense of judgment to maneuver the infinite dichotomies that will seek to pull you in opposing directions. Learn to lead so that your team can do what you could not alone. If you want to be in charge of everything, be in charge of nothing. Robert Lucido Jr. is chief strategy officer of Lucido Global and with the Bob Lucido Team of Keller Williams Lucido Agency. This column does not necessarily reflect the opinion of RealTrends’ editorial department and its owners. View the article on Real Trends here!
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