Maximize Your Profit When Selling Your Home

by Bob Lucido Team

When selling a home, every decision you make impacts your final sale price and profit. One key factor that often goes overlooked is the Buyer Agent Commission. 

New data from listings sold by Bob & Tracy Lucido between January and April 2024 shows a clear pattern: sellers who offered 0% Buyer Agent Commission achieved the best outcomes.

What the Numbers Say:

Statistically, sellers who did not offer a Buyer Agent Commission saw:
✅ 4 days on market (faster sales)
✅ 12 offers on average (higher competition)
✅ 11% above list price (greater profit)

In contrast, offering a Buyer Agent Commission often led to:
❌ More days on market
❌ Fewer offers
❌ Lower sale price

Real-Life Examples:

  • 6220 White Rock Road, Sykesville, MD listed for $675,000 and sold for $805,000—a $130,000 increase!

  • 9171 Cypressmede Drive Ellicott City, MD listed for $700,000 and sold for $781,000.

Homes with lower Buyer Agent Commissions not only sold faster but also at significantly higher prices.

What This Means for Sellers:

Many homeowners believe offering a high Buyer Agent Commission is necessary to attract buyers. However, the data suggests otherwise. Properties with 0% commission consistently outperformed those offering higher commissions.

If you're planning to sell your home, consider this:

  • Reducing or eliminating Buyer Agent Commission may increase demand for your property.

  • More offers mean more negotiating power, leading to a higher final sale price.

  • Homes priced competitively and marketed strategically sell faster and for more money.

The Bottom Line:

If you want to maximize your profit, reduce time on the market, and attract multiple offers, reconsider traditional commission structures. The results speak for themselves!

Thinking about selling?  LEARN MORE

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Bob Lucido Team

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