PANTONE Color of the Year 2023

Introducing Pantone’s selection for Color of the Year 2023:

VIVA MAGENTA

“Pantone’s Color of the Year, Viva Magenta 18-1750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.”

Pantone’s ability to forecast color trends is a marketing force that has influenced product development and purchasing decisions in multiple industries for the past 24 years. You can be sure to see Magenta used throughout the year by designers from all industries. Within the real estate industry, interior designers and home stagers incorporate the color into paint, fixtures, cabinets, and decor choices. We predict this shade of magenta being a popular choice as an accent color, for smaller fixtures, and to add a small pop of color to more neutral color schemes.

Pantone experts arrive at a selection each year after searching the world for new color influences. This can include the entertainment industry, art, fashion, design, lifestyles, socio-economic conditions, technology, materials, textures, and effects that impact color.

This year, Viva Magenta was the color of the choice. Leatrice Eismen, Pantone’s Color Institute Executive Director said, “In this age of technology, we look to draw inspiration from nature and what is real. Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known. Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.”

Viva Magenta is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit, and inclusive of all.

In 2022, Pantone chose Veri Peri to comment on the then transformative times, illustrating the fusion of modern life and the digital world. In 2021, Pantone chose both Illuminating Yellow and Ultimate Gray to symbolize the bright future ahead after a somber year of the coronavirus pandemic.

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