10 Reasons You Need to Use a REALTOR® When Buying or Selling a Home

Buying or selling a home can be an overwhelming process to do on your own. When making one of the most significant purchases and/or sales in your lifetime, it's best to leave it to the professionals. Real estate agents can help streamline the process, take away all of your real estate related stresses, and achieve your goals quickly, easily, and for the most profit. 

However, It matters who you work with. And that’s where we come in.

For us, real estate is about people, not transactions. When you choose your REALTOR®, you need to find someone who is passionate, trustworthy, and best suits what you are looking for.

When you buy or sell with us, you get industry-leading services, strategies, tools, marketing, and technology from one of the top ranked teams with the largest real estate company in the world, Keller Williams Realty. You'll also have our team of experts to help navigate the process in the most streamlined and personalized way possible - to achieve your goals and exceed your expectations. That’s the Lucido difference.

10 REASONS YOU NEED TO USE A REALTOR® WHEN BUYING OR SELLING A HOME:

1 | EXPERIENCE - REALTORS® are seasoned experts on the real estate industry and housing market.

↪ LUCIDO DIFFERENCE: Our team has had a spotless real estate record for 46 years, we sell a home every 3 hours, and have an admirable reputation in the industry and community.

2 | KNOWLEDGE - REALTORS® have the ability to guide you through the entire process. 

↪ LUCIDO DIFFERENCE: Our agents have the necessary knowledge of the housing industry and current market conditions to price your home right, which is vital to the sale of your home.

3 | STRATEGY - REALTORS® will strategize an effective plan to achieve your goals based on your specific wants and needs and the current market conditions.

↪ LUCIDO DIFFERENCE:  Our proven approach for listing and selling homes, the Lucido Listing Blitz™, is designed to strategically create a sense of urgency and competition among buyers.

4 | MARKETING - REALTORS® have access to print and digital marketing tools that will maximize the exposure of your home.

↪ LUCIDO DIFFERENCE: We market and expose your home to millions of people through our extensive advertising campaigns comprised of digital, social, geo-targeting, eblast, signage, direct mail, and more.


5 | STAGING - REALTORS® know the importance of staging your home to sell and will discuss these options with you.

↪ LUCIDO DIFFERENCE: We provide a professional staging consultation and professional photography to help make your home the best on the block in preparation for today’s market. 

6 | SERVICES - Many REALTORS® can provide state-of-the-art staging, photography, marketing, programs, and client care services.

↪ LUCIDO DIFFERENCE: We offer a number of services including H.E.L.P. (Home Enhancement Listing Program), Guaranteed Sale (*select locations), SILVER GROUP®, Commercial, Luxury, and more. Your Lucido agent can provide more information about these services and what will work best for you.


7 | RESOURCES - REALTORS® are there to help by providing a number of resources to streamline the home buying or selling process from the beginning through move-in-day.

↪ LUCIDO DIFFERENCE: We have an extensive list of vendors we often work with to help better streamline the process for you. This includes: movers, stagers, photographers, in-house marketers, lenders, etc.

8 | NETWORK - Many REALTORS® have access to a whole team of specialized professionals who can work together to best serve you.

↪ LUCIDO DIFFERENCE: When you buy or sell your home with us, you’ll have an entire team of real estate professionals working to serve and guide you through every step of the process. We have over 45 locations in the U.S. and Canada with over 300 team members. 

9 | NEGOTIATIONS - Negotiation skills are a must to get the most bang for your buck in the real estate industry. REALTORS® will be well-versed and trained on how to expertly negotiate.

↪ LUCIDO DIFFERENCE: When you work with a Lucido agent, our goal is to get you the most money in your pocket with the best terms. We go to bat by fiercely negotiating to cover these bases: price, inspection, appraisal, rent-back, and peace-of-mind closing.

10 | RESULTS - Leading REALTORS® will have a proven track record to give you the confidence you need to hire them for the best results.

↪ LUCIDO DIFFERENCE: Plenty of agents will say they can help sell or find you a home, but our agents use specific strategies to represent you at the highest level, to hit a home run. In 2021, Lucido Global sold $1.2 billion and 2,886 units.