Using Chime CRM? Here are 3 next-level tips for maximizing conversion

TECHNOLOGY Using Chime CRM? Here are 3 next-level tips for maximizing conversion They say that the most effective CRM is the one you actually use, but lead capture is just the first step. Here's how to use Chime CRM to focus on optimizing your entire process from appointment to agreement, agreement to contract, contract to settlement and settlement to repeat client BY ROBERT LUCIDO   In a real estate brokerage, you eat what you kill. Lead generation constitutes an expense; business generation produces revenue. Many CRMs will aim to rope you in with top-of-the-funnel lead generation metrics (ex: “20 percent lower cost per lead year over year”), hoping that will be sufficient to earn your subscription. It shouldn’t be. A $2 lead is worthless if it does not convert into a piece of business. Actually, it’s worth negative $2. If your CRM’s strongest value prop is its lead generation, it’s time to consider one that is also equipped with and focused on the other levers that will help you maximize your business generation. At Lucido Global and Bob Lucido Team, we migrated to Chime CRM for this reason. Here are our three top takeaways for how you can maximize your lead conversion with Chime CRM. Disclosure: Chime is a tool that Bob Lucido Team and Lucido Global uses across its organization with considerable success. Lucido Global has an enterprise relationship with Chime; however, no monies were paid for the writing of this article. Chime was in no way involved in the decisions to write or curate this content. 1. Streamlining lead conversion with Smart Plans If you want to maximize your conversion rate on Chime, master how to build and utilize Smart Plans to its fullest potential. Here’s how. First, be sure to properly leverage the conditional and automation capabilities. For example, at our brokerage, our system triggers a plan that’s automatically based on various data points in a lead’s profile or activities. Some of these data points include lead type and preferred language. Furthermore, within any Smart Plan, you can vary the content delivered to a prospect based on additional data points, which allows you to essentially combine multiple plans into one. In our previous CRM, we had 113 drip plans in an attempt to cover countless scenarios. In Chime, we are more effectively doing that with just eight Smart Plans. Second, in Chime, your smart plans can do far more than text or email. You can also build them to automatically create a property alert, create a task list, change pipeline or even start a different Smart Plan. They can even be used for purposes beyond prototypical lead generation. For example, we use them to automate database management tasks, saving our partners time while ensuring their database remains as organized and therefore valuable as possible. Third, Chime also supports graphic customization, multimedia content and third-party integrations, allowing you to deliver greater value and capture greater engagement. After overhauling our campaigns with multimedia and formatted content, this quarter, our automated email open rate has climbed to nearly 31 percent, as compared to industry average of 19.12 percent. 2. AI Assistant Chime offers a proprietary artificial intelligence chatbot, which has proven valuable in extending the efficiency and effectiveness of ISA operations. As an example, our AI assistant engages with prospects during nonbusiness hours and has converted 10 leads this month in Maryland alone. Given the AI Assistant service starts at $39 per month, these leads have an effective cost per lead of just $3.90. Better yet, two of those leads have already converted into listing appointments. Powered by Google’s machine learning, this technology is more effective than the white-label versions offered with other CRM providers.  3. Dialer Chime offers a fully integrated dialer that allows users to send and receive calls and texts, which in effect unlocks the full potential of the platform. The dialers have allowed Bob Lucido Team’s ISA team to increase efficiency and extend capacity without making additional hires. In fact, our team’s time to make 60 calls has decreased by approximately 61 percent. Chime’s dialers automate the dialing process and can automatically leave a custom, prerecorded voicemail for all those who do not answer. Additionally, through the use of the platform’s extensive filters, you’re able to quickly create strategic call lists, which saves time, promotes intentional engagement and improves conversion. Moreover, when in smart dial mode, the platform becomes a split screen, intuitively displaying the prospect’s profile who is being contacted on the left side of the screen while, on the right side of the screen, displaying your custom call scripts and custom questionnaires. This interface allows agents to take notes and access pertinent information quickly and methodically. Given that the vast majority of conversion occurs via phone call, the dialer is a must have for those with a sizable database. Lead capture is just the first step. Focus on optimizing your entire business generation process from appointment to agreement, from agreement to contract, from contract to settlement, and from settlement to repeat client. These three items will make a profound impact on the amount and value of the business you generate. Robert Lucido is the chief strategy officer of Lucido Global. Lucido is responsible for driving corporate strategy and innovation with the aim of creating economic moat, scale and efficiency across the Lucido companies. Before joining Lucido Global in 2018, Robert played professional baseball playing for the Toronto Blue Jays and Texas Rangers. He graduated from Amherst College in 2015 where he was an All-Academic athlete. Connect with him on LinkedIn. Source Chime

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Lucido Named #1 Team in the Nation!

Today, REAL Trends Inc., in conjunction with The Wall Street Journal, published the 13th annual The Thousand list of America's top 1,000 real estate sales professionals and teams. Lucido Agency is recognized as the #1 team in the nation. (Lucido Agency is Lucido’s global division, which includes the Maryland team doing business as Bob Lucido Team as well as the expansion teams doing business as Lucido Agency and Lucido Global.) "This is an exciting achievement for us, and it wouldn’t have been possible without all of our team members and our clients,” said Bob Lucido, President and CEO. “We’re honored and proud to be in business with you.” REAL Trends The Thousand, as advertised in The Wall Street Journal, is an annual, national awards ranking sponsored by REAL Trends—the Trusted Source—and advertised in The Wall Street Journal. Designees are recognized as the top one-half of one percent of more than 1.3 million licensed real estate professionals nationwide. The Thousand is divided into four categories, each listing the top 250 designees: Individual Agent—Sales Volume; Individual Agent—Transaction Sides; Agent Team—Sales Volume and Agent Team—Transaction Sides. In the 2018 Teams by Transaction Volume category, Lucido Agency ranked as #1, with $842,742,883.73. In the 2018 Teams by Transaction Sides category, Lucido Agency ranked as #2, with 2,318 transactions. In 2017, Lucido Agency ranked as #5 for Transaction Sides and #6 for Transaction Volume. "The real estate sales professionals ranked in The Thousand have proven that they have the skills to grow their businesses year after year," said Steve Murray, president of REAL Trends and publisher of The Thousand. Bob Lucido has sold real estate for 42 years. He began selling homes at age 18 when he became one of the youngest people in Maryland to obtain a real estate license. He and his wife Tracy started Bob Lucido Team back in 2008 with just a few agents in a small office in Maryland. They were the #3 team with RE/MAX, until 2014 when they joined Keller Williams Realty, Inc. and became the #1 Keller Williams team in the world. In 2016, the Lucidos launched their expansion division, Lucido Agency, which currently has 200 real estate professionals in 11 locations in 8 states across the country. When you break down the numbers, Lucido Agency sells 1 house every 4 hours, but their business isn’t just about transactions. It’s about the relationships they build and the clients they serve. The Lucido mission is to change lives by redefining real estate. “For us, it’s not just about numbers,” says Tracy Lucido, Vice President. “It’s about people. We’re playing a part in a process that changes their lives, so we work to provide an experience they won’t forget.” Experience is a big word in the Lucido real estate life. The Lucido goal is to deliver The Ultimate Real Estate Experience™️ by providing incredible value, exceptional service, and family-like culture.

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