Using Chime CRM? Here are 3 next-level tips for maximizing conversion
TECHNOLOGY Using Chime CRM? Here are 3 next-level tips for maximizing conversion They say that the most effective CRM is the one you actually use, but lead capture is just the first step. Here's how to use Chime CRM to focus on optimizing your entire process from appointment to agreement, agreement to contract, contract to settlement and settlement to repeat client BY ROBERT LUCIDO In a real estate brokerage, you eat what you kill. Lead generation constitutes an expense; business generation produces revenue. Many CRMs will aim to rope you in with top-of-the-funnel lead generation metrics (ex: “20 percent lower cost per lead year over year”), hoping that will be sufficient to earn your subscription. It shouldn’t be. A $2 lead is worthless if it does not convert into a piece of business. Actually, it’s worth negative $2. If your CRM’s strongest value prop is its lead generation, it’s time to consider one that is also equipped with and focused on the other levers that will help you maximize your business generation. At Lucido Global and Bob Lucido Team, we migrated to Chime CRM for this reason. Here are our three top takeaways for how you can maximize your lead conversion with Chime CRM. Disclosure: Chime is a tool that Bob Lucido Team and Lucido Global uses across its organization with considerable success. Lucido Global has an enterprise relationship with Chime; however, no monies were paid for the writing of this article. Chime was in no way involved in the decisions to write or curate this content. 1. Streamlining lead conversion with Smart Plans If you want to maximize your conversion rate on Chime, master how to build and utilize Smart Plans to its fullest potential. Here’s how. First, be sure to properly leverage the conditional and automation capabilities. For example, at our brokerage, our system triggers a plan that’s automatically based on various data points in a lead’s profile or activities. Some of these data points include lead type and preferred language. Furthermore, within any Smart Plan, you can vary the content delivered to a prospect based on additional data points, which allows you to essentially combine multiple plans into one. In our previous CRM, we had 113 drip plans in an attempt to cover countless scenarios. In Chime, we are more effectively doing that with just eight Smart Plans. Second, in Chime, your smart plans can do far more than text or email. You can also build them to automatically create a property alert, create a task list, change pipeline or even start a different Smart Plan. They can even be used for purposes beyond prototypical lead generation. For example, we use them to automate database management tasks, saving our partners time while ensuring their database remains as organized and therefore valuable as possible. Third, Chime also supports graphic customization, multimedia content and third-party integrations, allowing you to deliver greater value and capture greater engagement. After overhauling our campaigns with multimedia and formatted content, this quarter, our automated email open rate has climbed to nearly 31 percent, as compared to industry average of 19.12 percent. 2. AI Assistant Chime offers a proprietary artificial intelligence chatbot, which has proven valuable in extending the efficiency and effectiveness of ISA operations. As an example, our AI assistant engages with prospects during nonbusiness hours and has converted 10 leads this month in Maryland alone. Given the AI Assistant service starts at $39 per month, these leads have an effective cost per lead of just $3.90. Better yet, two of those leads have already converted into listing appointments. Powered by Google’s machine learning, this technology is more effective than the white-label versions offered with other CRM providers. 3. Dialer Chime offers a fully integrated dialer that allows users to send and receive calls and texts, which in effect unlocks the full potential of the platform. The dialers have allowed Bob Lucido Team’s ISA team to increase efficiency and extend capacity without making additional hires. In fact, our team’s time to make 60 calls has decreased by approximately 61 percent. Chime’s dialers automate the dialing process and can automatically leave a custom, prerecorded voicemail for all those who do not answer. Additionally, through the use of the platform’s extensive filters, you’re able to quickly create strategic call lists, which saves time, promotes intentional engagement and improves conversion. Moreover, when in smart dial mode, the platform becomes a split screen, intuitively displaying the prospect’s profile who is being contacted on the left side of the screen while, on the right side of the screen, displaying your custom call scripts and custom questionnaires. This interface allows agents to take notes and access pertinent information quickly and methodically. Given that the vast majority of conversion occurs via phone call, the dialer is a must have for those with a sizable database. Lead capture is just the first step. Focus on optimizing your entire business generation process from appointment to agreement, from agreement to contract, from contract to settlement, and from settlement to repeat client. These three items will make a profound impact on the amount and value of the business you generate. Robert Lucido is the chief strategy officer of Lucido Global. Lucido is responsible for driving corporate strategy and innovation with the aim of creating economic moat, scale and efficiency across the Lucido companies. Before joining Lucido Global in 2018, Robert played professional baseball playing for the Toronto Blue Jays and Texas Rangers. He graduated from Amherst College in 2015 where he was an All-Academic athlete. Connect with him on LinkedIn. Source Chime
Halloween Costumes Based on Your Zodiac Sign
Instead of stressing about what to dress up as this Halloween, let the stars decide! We’ve compiled a selection of the best costume options based on each individual zodiac sign’s most dominant qualities, so that you can rest easy when planning your holiday get up. Keep reading to see what you are destined to be this Halloween! CAPRICORN- PROFESSIONAL ATHLETEDecember 22 - January 19Capricorn’s are very disciplined and hard-working, which is why dressing up as a professional athlete makes sense. Whether you decide to be a boxer, football player, gymnast, or another sport, you’ll capture the essence of a hard-working, disciplined athlete with your natural demeanor. AQUARIUS- GHOSTJanuary 20 - February 18Aquarians are the most detached of the zodiac signs. They are the most likely to “disappear” for weeks or months a time, with little-to-no communication with friends or family. It’s unintentional, but the aloof aquarius is just too busy with personal things. We suggest embracing this quality by being a ghost this halloween! Your friends and family will hopefully get the joke. PISCES- HIPPIEFebruary 19 - March 20A glorious flower child hippie costume will perfectly capture the spiritual and passionate personality of pisces’! ARIES- WITCHMarch 21 - April 19Aries tend to be straight-forward and direct, so a simple costume that can be done quickly and easily is the most appropriate. For example, a witch costume can be created with black clothes you already own! Just add a witch hat to instantly give your all black fit witchy vibes. TAURUS- FAIRYApril 20 - May 20Taurus’ are the most stubborn and loyal of the zodiac signs, just like Tinkerbell from Peter Pan. She becomes enraged whenever Peter gives Wendy any attention, and refuses to help Wendy and her brothers return home from Neverland. All you need to complete a pixie costume is a green dress, magic wand, hair in a bun, white shoes, and fairy wings. Easy! GEMINI- ANGEL/DEVILMay 21 - June 21Gemini’s are known for having double personalities, and are represented by the twin symbol. This makes gemini’s great for duo and/couple costumes. Dress up with a friend or spouse this year. A classic option would be an angel and devil. If you don’t have a partner to dress up with, craft a half angel, half devil costume! As a gemini- you’ll naturally pull off both innocent and evil looks. CANCER- NURSEJune 22 - July 22The most nurturing of the zodiac signs, Cancer’s will naturally pull off the scrubs uniform worn by nurses. Just grab a stethoscope and your costume is complete! LEO- INFLATABLE DINOSAURJuly 23 - August 22Leo’s are known to be the center of attention, and thrive on standing out. To ensure you get noticed at the halloween party this year, be an inflatable dinosaur. You’ll be sure to turn heads in these huge costumes. Some are well over 6 feet in height! You can purchase them on amazon for just $50. VIRGO- FORTUNE TELLERAugust 23 - September 22Virgo’s are said to be sharp analyzer’s of everyone and everything. They are highly intuitive, just like Fortune Tellers. So, virgo’s, grab a prop crystal ball because a fortune teller costume is in your future this Halloween. LIBRA- PRINCE CHARMINGSeptember 23 - October 23Libra’s are generally very charming people, so why not highlight this endearing quality- quite literally, by dressing up as Prince Charming this holiday! SCORPIO- GRIM REAPEROctober 24 - November 21Spooky season is also Scorpio season, so you’ll be right at home on this gruesome holiday. Celebrate by wearing a classic scary costume, like the Grim Reaper. SAGITTARIUS- FIREFIGHTERNovember 22 - December 21Sagittarius’ are one of the 3 fire signs of the zodiac, and are known to be healers. Thus, a firefighter costume ties these qualities together just right! Firefighters fight fire as a profession, and many do it for their personal desire to help save lives.
Best Places to Live in the U.S.
Money Magazine recently listed their 35th annual list of The 50 Best Places to Live in the U.S., and many of this year's selections are places that Bob Lucido Team and Lucido Global service! From superb suburbs to quaint small towns, these places were selected based on rising job growth, affordable home prices, and quality of life. MARYLAND No. 10 - ELLICOTT CITYThe city of 74,000 lays claim to countless glimpses of America’s past. Home prices were up only 5% in the first quarter of the year (a feat for today’s hot market!), and jobs are projected to jump 13% by 2025. The city’s also just a hop, skip and jump away from busy urban centers like D.C. and Annapolis, too. No. 35 - SEVERNA PARKSeverna Park provides easy access to 150 lakes, 360 reservoirs, and over 2,000 rivers and streams for sport fishing, the B&A Railroad route between Baltimore and Annapolis, and the horticultural gardens at Hatton-Regester Green, which also serves as home to the Park’s Summer Concert Series. BobLucidoTeam.com ARIZONA No. 9 - SCOTTSDALEWhere can you top off a morning of hiking and rock climbing through the desert with an afternoon of high-end shopping and a night of craft cocktails and dancing? In the “West’s most Western town” — aka Scottsdale. For sports lovers, it’s a prime spot just several miles from Arizona State University. The minor league baseball team Scottsdale Scorpions play home games at the local stadium, and, for college football fans, the Fiesta Bowl takes place just 30 minutes away in Glendale. Arizona.LucidoGlobal.com COLORADO No. 8 - CENTENNIALA net average of 1,152 people move to Centennial each year, and it’s easy to see why — the area around Denver has seen rapid development to accommodate the growing population. Centennial students attend Cherry Creek and Littleton Public Schools, two of the mostly highly regarded school districts in the state. The city is also conveniently located by two major highways. No. 28 - CASTLE ROCKThis city of 70,700 people boasts 6,000 acres of open space, award-winning public schools, 95 miles of trails, 53 parks, and easy access to both Denver and Colorado Springs. Colorado.LucidoGlobal.com GEORGIA No. 24 - PEACHTREE CITYA mere 30 miles from downtown Atlanta, idyllic Peachtree City offers a vacation-like atmosphere with the convenience of a suburb. Built in the 1950s, the planned community features two lakes and an extensive trail system, which has the added quirk of being traveled largely by golf cart. For all its amenities, home prices in Peachtree City are relatively affordable. The average home sold for around $355,000 last years. No. 31 - WOODSTOCKWithin Woodstock’s city limits is a lively downtown shopping and dining district with an open container license, allowing you to sip your favorite cocktail while you explore more than 35 locally owned shops selling antiques, artwork, jewelry, and floral arrangements. Georgia.LucidoGlobal.com KANSAS No. 7 - OVERLAND PARKOverland Park is the definition of a family-friendly town, boasting 83 parks and open spaces where the whole family can walk, bike, hike, and fish. Work, like play, is abundant in Overland Park: The city has an unemployment rate of just 3.6%. With 5,000 employees, T-Mobile is the town’s largest private employer. Kansas.LucidoGlobal.com MISSOURINo. 31 - ST. PETERSIf you’re looking for a place with great job opportunities but a homey, small-town feel, you’ll find few spots better fitting than St. Peters. This suburb has added nearly 10,000 jobs in recent years thanks to new Amazon and FedEx facilities, plus a growing number of manufacturing and logistics companies that have set up shop in the area. Missouri.LucidoGlobal.com OREGON No.14 - LAKE OSWEGOBuilt around a 405-acre lake of the same name, Lake Oswego is located just 8 miles south of Portland. Fishing, hiking, and camping are just some of the outdoor activities you can enjoy here thanks to over 600 acres of parkland — including more than 460 acres of natural and open space areas — plus access to the Willamette River. Oregon.LucidoGlobal.com WASHINGTONNo. 42 - CAMASIf you like being on the water, a cluster of lakes sits just north of downtown, including the finger-shaped Lacamas Lake, a 312-acre park with year-round fishing that’s stocked with bass, bluegill and rainbow trout. Washington.LucidoGlobal.com VIRGINIANo. 5 - ASHBURNAshburn ranks high on the list for economic opportunity and projected job growth. Fun fact: Ashburn has the largest concentration of dinosaur footprints in the U.S. Virginia.LucidoGlobal.com Looking to buy or sell in one of these great places to live?OUR TEAM CAN HELP YOU MOVE ANYWHERE YOU NEED TO BE.WE HAVE LOCAL EXPERTS FROM COAST TO COAST. Contact us at 410.465.6900 for all your real estate needs today.
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